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Kanye West and adidas are making history.
The hip-hop mogul and sportswear brand are extending their
relationship with the launch of adidas + Kanye West, a Yeezy-branded
entity comprised of footwear, apparel, and accessories for all genders.
According to a press release, the alliance “makes history as the most
significant partnership ever created between a non-athlete and an
athletic brand. It will redefine the future, uniting adidas’ technical,
innovative expertise and capabilities with the visionary imagination of
West.”
Along with Kanye, a dedicated adidas team will focus on the
development of all Yeezy products out of adidas’ Portland headquarters.
The expansion plan also includes retail stores for adidas and Yeezy
product. Additionally, adidas + Kanye West will expand the brand into
sports with performance-intended designs.