Converse Redesigns Chuck Taylor All Stars for the First Time in 98 Years—And They Look Exactly the Same!

Hmmm… these look familiar.
For the past 98 years, Converse held strong on their classic Chuck Taylor All Star design—no revisions, no tweaks, nada. That changed today when the iconic shoe retailer debuted the Chuck Taylor All Star II, an upgraded version of the best-selling classic.
The only issue? The new Chucks look almost exactly the same as the good ol' originals. But don't get too riled up about the minimal outside upgrades, because it's what's on the inside that counts here.

Converse

Using Nike's Lunarlon technology (yep, Converse is a subsidiary of Nike), the revamped shoe's upgrades focus on making the shoes more comfortable. The interior upgrades include a foam padded collar, non-slip gusseted tongue, perforated micro-suede liner and, as we mentioned, a Nike Lunarlon sock-liner that adds arch support and overall cushioning.

"The Converse Chuck Taylor All Star II is a sneaker that started with one simple notion: obsession," Richard Copcutt, Vice President and General Manager of Converse All Star, said via press release. "We listened and took it to heart that people love their Chucks and want sneakers that are built to enable them to do more. The Chuck II is the full expression of this consumer obsession, staying true to the DNA of the original."

Converse

Same classic Chucks with comfier insides? Genius idea—we just wish the redesign would've come a little sooner than nearly a century after they were first put on the market.

Ready to get your hands on a pair of Chuck Taylor All Star II's? Then head over to Converse this Tuesday, Jul. 28, with high-tops staring at $75 and low-tops at $70.