Scoop: Hood By Air Creates Branded Merchandise for Empire

Like so many of us, Hood By Air’s Shayne Oliver is in love with Empire and Lyon family matriarch, Cookie Lyon. “Everyone I know was inspired by that show,” Oliver told VOGUE.com. “Cookie’s a boss and doesn’t comply with any sort of male rules.” The brand even used her voice for the soundtrack of their Fall 2015 show, which is why the announcement that HBA will be creating the hit FOX TV’s show first collection of branded merchandise is so epic.

The pieces riff on the brand’s signatures, though they boast the visages of the series’ stylish characters including Jamal, Hakeem, and of course, Cookie. Everything from basketball-inspired shorts to skintight printed turtlenecks are featured in the assortment.

Of his inspiration, Oliver stated, “A lot of it is also references to things I grew up with, that are very specific to Queens. All the boys in the oversized Hot 97 Summer Jam tees, all the West Indian girls in the printed Gallianos and Moschinos.”

There may even be another set of designs in the future, but we’ll just have to wait and see. No preview of the price points just yet either, but they’re most likely going to be in line with HBA’s current price points: $560 for a short-sleeve logo dress, close to $200 for earrings, and at times over $1K for shoes and handbags.

The capsule collection will be up for grabs in just a few hours, so get your buying finger ready. Check it out here.
Will you be purchasing Hood By Air for Empire?

Images: VOGUE.com