It's out with the old and in with the new…handbag, that is.Coach released its spring 2018 campaign, featuring Selena Gomez decked out in fur, lace and millennial pink alongside a hazy shot of New York.
This is the second time the "Wolves" singer has fronted a Coach campaign (shot by photographer Steven Meisel)—in addition to designing her own bag for the brand, wearing its pieces on the red carpet and even joining creative director Stuart Vevers to high-profile events like The Fashion Awards 2017.
"Creative Director Stuart Vevers makes New York feel like a town, a real community," Selena wrote in a statement. "It just feels like this is where the brand really lives."
Steven Meisel for Coach
Steven Meisel for Coach
Steven Meisel for Coach
Steven Meisel for Coach
"The Coach girl is real—she's riding the subway or, this season, hanging out in her cool NYC apartment," said Vevers in a press release. "Steven Meisel's photography brings a layer of magic to those seemingly everyday situations. Whilst Selena has a warmth that's special—there is also an authenticity and realness to her that brings the campaign to life."
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