Wednesday, 19 March 2014

Oprah Announces Partnership With Starbucks, Introduces Chai Tea Line at Shareholder's Meeting.

Oprah Winfrey Twitter
You get an Oprah Chai! We all get an Oprah Chai!
Oprah Winfrey announced this morning that she's teaming up with Starbucks to create her own tea line.
During the coffee retailer's annual shareholder's meeting, Starbucks CEO Howard Schultz joined the media mogul on stage to reveal the exciting news.
Oprah explained that she worked tirelessly with the company's "teologists" to create the perfect chai blend.
"I think we got it right," she said.
Oprah Chai Tea will be sold at Starbucks and Teavana locations on April 29.
Proceeds from the sales of the tea will go towards philanthropic ventures that focus on youth education, including the Oprah Winfrey Leadership Academy for Girls (her South African boarding school).
"My daily tea ritual is a vital part of my morning," Winfrey told the audience.

 

"Savory and spicy chai, with its deep flavor, has long been a favorite of mine. When Howard Schultz offered to have me come into the Starbucks tasting room and create my very own tea blend, I thought that sounded like such a unique opportunity and fun to the tenth power."
She added, "Starbucks is not just a coffee company…it's about nurturing the human spirit."
Oprah and Schultz first began their friendship after she interviewed him last year for her self-help series Super Soul Sunday on her OWN network.
From there, their shared love of coffee and teas blossomed into this sure-to-be successful collaboration.
And it's no secret that Oprah has the Midas touch, so it may be wise to nab some Starbucks stock stat!

1 comment:

  1. Oprah is smart for choosing this idea for an investment which she believes in. Another good thing about this is that it goes out to her philantrophic efforts too.
    http://www.21stcenturynews.com.au/oprah-decided-start-starbucks-tea/

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