Rodarte Launches E-Commerce

Let’s be honest: Rodarte is very much an enigma to most. The design duo comprised of sisters Kate and Laura Mulleavy create the kind of designs that seem to be plucked from a modern-day fairytale—very often unwearable, but almost always absolutely stunning. They’re a red carpet favorite for the likes of Nicole Kidman and Tessa Thompson, but we all know that being a go-to for movie premieres and photocalls does not a profitable brand make. But somehow they sell—like we said, enigma. Well, the pair are opening the shopping floodgates we thought to be imaginary before today with their very own e-commerce site:


“We really started talking about doing e-commerce about a year ago, thinking about how we would want to approach it, slowly figuring out how we could develop something in a way that would reflect all the different variations of things that we do,” Laura Mulleavy told Vogue.com. “We want to have direct access to our consumers, and also the people that would want things we have that aren’t available in smaller cities or in certain areas of the country.”

The Mulleavys wanted to spice it up with their online section: a variety of price points and products that they were sure both their diehard fans and those just learning about the brand would want to buy. As well as everyone in between, of course. Shoes, jewelry, t-shirts, and even a book are all up for grabs.



We were saddened by the lack of runway designs, but it’s something the brand is hoping to include down the line. Of the choice, Laura Mulleavy said, “I think that runway, for us, is going to take a long time to translate our very fine products online. It’s something we’ve always been careful with all online vendors, in figuring out what the right voice is. “
And Mulleavy did address the brand’s standpoint on selling. “When we do a collection, I don’t really think we think so much about what’s going to sell because I don’t think we can ever predict that. However, when you do see something coming together and you think, ‘That’s so pretty and I want that!’ it’s a fun and exciting moment.” In an industry that is so heavily focused on see now, buy now, it’s certainly interesting to hear their point of view.

Mulleavy explicitly stated that they’re bringing back old pieces that they’re constantly fielding requests for. So if there’s something you’ve loved from Rodarte’s archives, make sure you let them know!
And the end goal is an actual brick-and-mortar store. That will certainly be a sight to behold with a star-studded guest list.

Shop the site here.

Will you be shopping Rodarte’s new e-comm site?