Iman Cosmetics brand is finally taking the plunge into the CC Cream world. Iman took her time to perfect the formula, making sure that every woman regardless of her skin tone would feel like her most beautiful self while wearing the product. “In my own family, my sisters, me and my mom are four different shades, so a lot of the time its not even about the ethnic background, its just the skin tone. The requirements of every woman are the same, regardless if she is as light as a Swedish girl or as dark as a Nubian girl from Sudan in Africa, it doesn’t matter — everybody wants the same thing, beautiful, flawless skin tone. Everybody is looking for that — make me look beautiful: Me. I don’t want to look like someone else.”
The brand is coming in with its CC Correct & Cover Powder to Crème Concealer which will be available in five shades. It’s a powder-to-cream formula, created to provide more coverage than the company’s BB Crème. Other added benefits are hydration, the filling of fine lines and wrinkles, inflammation reduction, a more balanced skin tone, and complexion improvement over time.
The brand will also be launching a free app, designed in conjunction with digital company Plum Perfect. The app will give its user the chance to take her picture and alter it based on the lighting she is in. It will then give her shade recommendations for powders, foundations, and additional choices for a number of beauty looks. There aren’t very many beauty brands that specifically cater to women of color, thus I think this will be a major win for Iman Cosmetics, ushering the brand into the digital age which is now about much more than a website and social media presence.
Iman Cosmetics’ CC Correct & Cover Powder to Crème Concealer will pre-launch online on December 15th, hitting over 2,000 U.S. stores, including Walgreens, Target, and ulta.com on January 1st. At $15, sources in the beauty industry are estimating the new range could generate close to $2 million its first year globally. WOW!
No comments:
Post a Comment