Solange Knowles Named Art Director And Creative Consultant For Puma.

 
Solange Knowles has been named art director and creative consultant for Puma. Her first project for the brand is the Brazilian-themed Puma Disc range,  which she showcased some of her artsy hipster pals, Darlene and Lizzy Okpo of William Okpo, Gerlan Marcel, and Hisham Bharoocha. “After years of art directing my own projects and visuals… I am SO EXTREMELY EXCITED to finally announce that I am now able to apply my passion for all things design into my new position as an Art Director and Creative Consultant for the iconic @PUMA,” she shared with her followers via Instagram. ”It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. Ive had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artist, photographers, graphic designers ect. to create activations that really celebrates both mine and Pumas approach and philosophies.” (Telegraph, @saintrecords)