DFL To Showcase Her Gorgeous African Totes At Pure London From February 9th-11th.

Oluwunmi Funbi-Olufeko started DFL -Design for love- in 2004 making garments for its clientele in a semi bespoke service operation where the client brought in fabrics and discussed styles with the creative director.

A lot of research work goes into what I eventually design, I basically try to find a way of bridging the gap between African lifestyle and more contemporary western designs.

The bag line which the label is most popular for eventually launched in 2010. Taking advantage of the resources available to small-scale entrepreneurs, Funbi-Olufeko joined WIMBIZ, a Nigeria based non-profit organisation with an overriding vision to be the catalyst that elevates the status and influence of women and their contribution to nation building. Having been selected as a VV grow fellow in 2013, the creative and her label was awarded a grant to facilitate its participation at pure-london. DFL bags are handmade by young workers trained by the creative director at her University Road, Yaba atelier.