• MCM tapped gender-bending model Andrej Pejic to front their spring 2014 “Flower Boys in Paradise” campaign. MCM owner Sung-Joo Kim explains the theme behind this years ads: “The concept of genderless is key not only for this season’s campaign but also in terms of where we want to take the brand in the future as we move away from traditional targets and evolve into a brand representing a true new school of luxury suggesting a new alternative in future lifestyles.” (WWD)
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