
For close to 30 years,
Taliah Waajid
has been at the forefront of the natural hair business. In 1988, she
opened her first natural hair salon in Harlem, New York and a second one
followed in Atlanta, Georgia in 1991. In 1996, Taliah’s budding empire
expanded into the product sector with the launch of Black Earth
Products, a healthier hairline “that catered to the specific needs of
chemical free hair.” Since then, she’s created additional hair lines
Kinky, Wavy, Natural for kids and Curls, Waves and Naturals for adults.