Thursday 30 January 2014

Barney's Campaign To Feature Transgendered Men And Women.

barneys brothers and sisters spring 2014 campaign
Barneys New York’s spring campaign will feature 17 transgendered men and women, all photographed in black and white by Bruce Weber. The ads will appear in a portfolio style, as opposed to the usual mailer the retailer sends out. Titled “Brothers, Sisters, Sons, and Daughters” the campaign also tells the stories of each subject, penned by Vanity Fair contributing editor Patricia Bosworth. Barneys creative director Dennis Freedman explained  his decision to use trans models for this campaign: ”…such extraordinary progress has been made in the last few years for the lesbian, gay and bisexual community, but it’s striking how the transgender community has been left behind. It’s disturbing and upsetting to see that.” (WWD)

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