The BeyHive is something fierce.
Today, with Beyonce’s massive Ivy Park announcement, tweets were being shot off a mile a minute. One that got its fair share of attention? A missive from Lululemon who responded to Twitter user GoodGuySly’s question “is ivy park supposed to be like lululemon?”
— Teighlor Price (@taaaaaaylornp) March 31, 2016
— '98 trina. (@kibyonce) March 31, 2016
— Theresa (@YonceDash) March 31, 2016In fact, just yesterday the brand was releasing a statement about how they hoped to double their sales to a whopping $4 billion by the year 2020. Of those sales they hope to obviously beef up their consumer base. Men are a key component of that strategy.
@lululemon i've never seen a single person in anyone of your stores. i doubt beyonce knows what's a lululemon— gory fangtell (@franergia) March 31, 2016
@lululemon In what world does Ivy Park look like your basic ass overpriced yoga pants? Get over yourselves.— Realary Clinton (@lknmre) March 31, 2016
With that in mind, it’s pretty curious that the social media team would issue a #hottake like this about Beyonce. Why even wade into those waters? The worst part: while responding to people calling out the shade, it seems some of the tweets got even shadier.
It’s an interesting tactic for sure but we’re not sure that’s going to help them at all if they are hoping to gain fans. We’ve all seen the effects of messing with the BeyHive.@amandaacastlee We don't plan to bow down to the Queen B when it comes to workout gear, but you know we're going to keep buying her albums.— lululemon athletica (@lululemon) March 31, 2016
Beyhive: [sounds war horn, prepares to assemble as one]@lululemon: pic.twitter.com/mjbr6Hlj17
— andré (@carIisIe) March 31, 2016
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