Wednesday, 22 June 2016

Genes In A Bottle: Angela Bassett Has A Skin Care Line

The Paley Center For Media's 33rd Annual PaleyFest Los Angeles - Closing Night Presentation: 'American Horror Story: Hotel' - Arrivals
Angela Basset is known for her youthful glow. Now she’s going to help us all achieve it, too!
The American Horror Story actress partnered with a friend, Dr. Barbara Sturm, to create Darker Skin Tones by Dr. Barbara Sturm in a skin care line.

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Angela and Barbara ensured extensive research was conducted, with a two-year development process. The duo wanted to focus on issues for melanin-rich skin, including inflammation, hyper pigmentation, and uneven skin tone. After two years, they chose natural ingredients, including skull-cap and purslane, the main ingredient in the line, which is a herb that has elements protect the DNA of cells from age-related effects.

There is also a youth enzyme or a telomerase activator, which fights against naturally programmed cell death.
The line really focused on inflammation as well. Dr. Sturm reveals, “Since African-American, or skin of color, problems (revolve) mainly (around) inflammation, that is why I especially took care in this range. It has real ingredients, which are scientifically shown to address inflammation.”
Angela is focused on her consumers becoming more aware of skin care and anti-aging fighting properties and techniques for skin care maintenance. She provided her nanny with the products, stating that she’s noticed not necessarily “bad” skin over the years, but spots that would never lighten on the nanny. Angela explained, “There is a difference between brown and black, and in the end it would never lighten. She does not use sunscreen, to my knowledge. And even when I think about this, in the park with the kids in the sun, the dark spots get darker as the skin gets darker. You don’t have the opportunity to lighten and normalize or catch up.”
Ranging from $58 for a cleaner to $335 for a hyaluronic serum, these products are packed with ingredients that rejuvenate, calm, and repair.
They will be available exclusively in-store and online at Harrods in July.
PHOTO CREDIT: Getty

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