• Sofia Vergara is the latest celebrity to delve into the fragrance market, with Sofia by Sofia Vergara, a scent due to launch April 24th with her line for HSN. The oriental floral fragrance is expected to make $25 million in revenue during its first year, with prices starting at $48 for a 50-mL bottle and $55 for 100 mL. Sofia will also be available in a 200-ml body shimmer option, worth $30. Think you’ll be buying, or are you over celebrity fragrances? (WWD)
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