While most of you ignored the Billboard Music Awards — not going to lie, guilty as charged here — there was some pretty significant fashion news announced there. With Kendall Jenner and Jourdan Dunn on his arms, Olivier Rousteing announced that Balmain would be the next high-fashion brand to team up with H&M on a collection.
Dropping on November 5th, the collaboration got it’s first sneak peek on the red carpet. Kendall, Jourdan and Olivier himself were dressed in designs from the impending range. Expect menswear, womenswear, accessories and shoes all as a part of the line-up. And while you of course can’t expect Balmain quality, you should expect Rousteing’s much favored prints.
The fall will be a busy one for H&M as they are also launching a full beauty line. Of the whole project Rousteing told Style.com: “H&M approached the house. But it’s always been a dream to do it. When you do a collaboration with H&M, it’s a big step in the fashion industry. It’s a big achievement, professionally and also personally. Professionally, you build a world and they want to be part of it. They want to be part of the Balmain army, which is amazing. Personally, it’s an amazing challenge as a designer to make a collection for the street market and for the entire world. When you work for a superluxury brand, you don’t have so many stores, your vision isn’t the entire world. With H&M, you know you’re part of the world, you touch all the continents. I’ve always been loud about being about diversity and the world. So it’s perfect.”
If these three looks are indication, prepare for a capsule collection that is reminiscent of a “best of” for the brand.
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