Tuesday, 13 October 2015

Scoop: This New Facebook Feature Will Make the Site Very Dangerous (In a Good Way)

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Well, this is going to get dangerous. Goodbye, money. Goodbye, productivity. Goodbye, closet space.
You go to Facebook to look at photos, chat with friends and hate-scroll through someone's newsfeed. It's a pretty ideal setup we got going on with the ol' FB, right? What if we told you that another basic human instinct has been added as a feature to your social media experience?
We're talking about online shopping.
Facebook announced on Monday that it is testing a new "ad experience" with an existing featured called Canvas that makes shopping as simple as pushing a button.
"For people, the mobile shopping experience is often difficult to navigate," reads the announcement. "Customers can experience slow load times and too many steps on the way to checkout. This is bad for people and bad for marketers."

Facebook Shopping Button Facebook

But don't worry; Facebook is here to make shopping online so disgustingly simple that we are already weeping for our bank account.
"We've been testing Canvas with a number of businesses since we first unveiled this in June. Over the coming weeks we'll begin testing a new experience on Canvas," says the blog post. "After clicking on an ad, people will see a fast-loading, full-screen experience where they can browse through a variety of products, before going to the retailer's website to purchase."
Though it's still in the testing phase, we have no doubt that this new feature will be a blessing and a curse once Facebook rolls it out to the general public.

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