Capitalizing on the growing popularity of the bold lipstick trend is Estée Lauder. The brand is rolling out a new 20-shade range of color product, dubbed the Pure Color Envy Sculpting lipstick, which will hit shelves in March. Apparently, the $30 lipsticks contain a formula to help “sculpt” your lips to make them more “curvaceous” as the “Time Release Encapsulated Moisture Complex” keeps your smackers moisturized for up to 6 hours. Carolyn Murphy will front the Mario Sorrenti-lensed campaign. (WWD)
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