Thursday, 6 August 2015

Previewing Zendaya’s New Shoe Line, Daya.

fashion bomb daily 2 Previewing Zendaya's New Shoe Line, Daya + Bally's Event With J. Cole claire sulmers fashion bomb dailyZendaya has teamed up with her longtime stylist Law Roach to create a line of chic, affordable heels! Pierre popped by their showroom to take a look at what we can expect come Spring 2016, and ask a few questions about the line.
zendaya coleman daya shoe line fashion bomb daily
fashion bomb daily 2 Previewing Zendaya's New Shoe Line, Daya + Bally's Event With J. Cole claire sulmers fashion bomb daily
fashion bomb daily 3 Previewing Zendaya's New Shoe Line, Daya + Bally's Event With J. Cole claire sulmers fashion bomb daily
Why Shoes? Zendaya says, “The obsession is real! And Law is the reason for that. We’re both obsessed with shoes. I’ve built my own shoe collection. And it’s the perfect baby step into the fashion industry. Not in front of, but behind the scenes.”
8998 98 fashion bomb daily Previewing Zendaya's New Shoe Line, Daya + Bally's Event With J. Cole claire sulmers fashion bomb daily
fashion bomb daily Previewing Zendaya's New Shoe Line, Daya + Bally's Event With J. Cole claire sulmers fashion bomb daily
fashion bomb daily 6 Previewing Zendaya's New Shoe Line, Daya + Bally's Event With J. Cole claire sulmers fashion bomb daily
Law added, “No matter how old you are, no matter what size you are, shoes are always a way to make a woman feel good. We just want to see girls happy. We want girls to get something they can afford and they can love. People always say, ‘It’s affordable, but the quality is [not so good].’ We always wanted to make sure that we focused on both and have a great aesthetic but also have something that is comfortable, affordable, and is gonna last.”
Previewing Zendaya's New Shoe Line, Daya + Bally's Event With J. Cole claire sulmers fashion bomb daily fashion bomb daily 1234
fashion bomb daily 7 Previewing Zendaya's New Shoe Line, Daya + Bally's Event With J. Cole claire sulmers fashion bomb daily
Zendaya expounded, “I don’t want girls to feel like they’re getting the knock off or getting the look for less. They’re getting the look. It just doesn’t cost as much.” Law said, “We wanted to create something that wasn’t a knock, but was still affordable.”
Previewing Zendaya's New Shoe Line, Daya + Bally's Event With J. Cole claire sulmers fashion bomb daily 980
So what’s the price point? Zendaya says, “$125-$175. Price is so important. I’m not making a shoe that’s anything more than $200. I don’t even want to touch $200. $200 is as crazy as I want to get!” Law offered, “We wanted to give something tangible to everybody that’s been so supportive and shown us so much love. That’s why the price point is so important. Because everyone can’t buy a $1,000 shoe!” I know that’s right!
zendaya coleman daya Previewing Zendaya's New Shoe Line, Daya + Bally's Event With J. Cole claire sulmers fashion bomb daily
Previewing Zendaya's New Shoe Line, Daya + Bally's Event With J. Cole claire sulmers fashion bomb daily zendaya shoe line daya
Aside from shoe design, what’s next for lady Z? She says, “Music is such a thing for me. I’m 18 years old and I started doing music at 16. I’ve learned so much about myself as an artist and as a person. There are so many more things for me to explore. I’ve become so much stronger in my personal vision. There’s noone that can tell me what to do at this point, especially when it comes to my music. I’m not gonna settle and I’m not gonna say it’s ok. You have to do what you believe, and you have to be confident in your vision. This time around there’s no exceptions. Everything’s gotta be dope. Everything’s gotta be amazing. Everything has to be exactly as I want it to be.” Tell em!


Afterwards Zendaya headed to her next appointment. She looked flaw free in a Solace London Divine jumpsuit in black:
zendaya coleman solace london jumpsuit
Hot!

Stay tuned to this space for updates on Zendaya’s shoe line. Also follow the brand on Instagram @SoleofDaya.
zendaya coleman daya shoe line fashion bomb daily
What do you think?
Images: Karl Pierre

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