Since his inauguration as creative director for famed French fashion house, Balmain, Olivier Rousteing
has proven how much of a mainstay he is in the fashion world. From
collection after collection of ornate mini dresses and gowns decorating
the bodies of Hollywood’s elite fashionistas, to his successful
collaboration with fast-fashion retailer H&M, time would only tell
where Rousteing’s fervor for design would lean toward for his next
passion project.
Well, all sports enthusiasts on the hunt for new work out essentials, or those trying to look as kool as a Kardashian-Jenner on a day off, needn’t look further than NikeLab’s upcoming collaboration with Rousteing: Football Nouveau collection. With current fashion trends skewing more athletic, summer European football championships on the line, and Rousteing’s genuine love of football, this marriage of creativity and innovation of Nike’s Summer of Sport series couldn’t have happened at a better time.
“Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes,” Rousteing notes. “What I love about this collection is that we are integrating the iconic style of football into sport style.” Affirming that statement, a campaign for this collection was shot by renowned photographer Nick Knight and features European soccer star Cristiano Ronaldo.
In true Rousteing fashion, the collection delineates an air of luxury as black athletic jackets, tee shirts, shorts, and cool sneakers are peppered with subtle gold stripes, piping, and embellishments, perfectly meshing function and style.
While no word on the cost of the collection has been released, it’s set to launch on June 2nd on nike.com/NikeLab and select NikeLab stores. But until then, you can check out a few pieces of the collection below.
NikeLab N98 Jacket x OR
NikeLab Top x OR
NikeLab Footscape Magista X OR
NikeLab Free Mercurial Flyknit x OR
Nikelab Free Hypervemon 2 x OR
NikeLab Free Roshe Tiempo VI x OR
So, what do you think? Will you be first in line when the collection launches?
Campaign images: Instagram.com/olivier_rousteing
Product images: Nike.com
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