Another day, another Rihanna collaboration. This time the singer, after having debuted a seemingly more mature set of pipes at Sunday’s Billboard Music Awards, is looking to eyewear.
Come this June, Rih Rih will drop an eyewear collaboration with the French brand Dior. Due in part, no doubt, to her stint as a face of the brand and unwavering support, the pair of futuristic iridescent Star Trek-inspired frames will come available in six variations reportedly. Each will be priced at $840 with a deluxe 24-karat gold-plated version available for $1,950.
The news is huge considering that the move will make Rihanna the first of any Dior ambassador to collaborate with the brand in this way. While other current ambassadors include Jennifer Lawrence and Charlize Theron, the team chose Rihanna when it came to their first celebrity designed piece. Ms. Fenty is also the first black Dior ambassador.
It’s a sizable get for both parties. Dior is currently hashing out details for their next creative director, with Raf Simons having left late last year. The partnership will inject a bit of life into the brand during an uncertain time. For Rihanna, who teased the project back in Vogue‘s March cover story, the collaboration further cements her as a name of influence in the fashion industry.
Couple this with her beauty brand (also fruit of a deal with LVMH, of which Dior is a part), ongoing partnerships with Puma and Stance Socks as well as her recent team up with Manolo Blahnik and the Bajan princess is hitting the industry from every angle.
No comments:
Post a Comment