• It seems like every brand wants to do business with Rita Ora these days. She’s snapped up partnerships with Adidas Originals, DNKY, Madonna‘s Material Girl, and more in the past year or so, but ask the folks at Superga, and they might be a little wary about teaming up with the singer in the future. Last year, Ora was tapped to front the Italian shoe brand’s Spring/Summer 2013 campaign, and as part of her contract, she was not allowed to be seen in sneakers from competing brands. Ora held up her end of the deal, of course until she was spied exiting a London nightspot in a pair of dingy Converse sneakers. Oops. As a result, Superga withheld the final two installments of Ora’s £180,000 fee (that’s about $250,000), citing the breach of contract as the reason she wasn’t getting paid. Ora has since admitted to breaking her deal with Superga, but still demanded her coins. We don’t know if Superga actually coughed up the cash, but the affair was settled out of court. (The Hollywood Reporter)
No comments:
Post a Comment