Gwyneth Paltrow’s Opening A Goop Pop-Up Shop.

•  Gwyneth Paltrow is serious about moving the headquarters of her Goop lifestyle brand from London to Los Angeles. The actress posted an image to her Instagram earlier today of what appears to be the storefront for a Goop pop-up shop. The eagle-eyed folks at Refinery 29 say it looks like it’s located in the Brentwood County Mart, the same shopping complex that houses brands like Jenni Kayne and Intermix. The store is expected to be open from May 5th-11th, which could explain why Gwyneth’s PR lady said she was too busy to attend the Met Gala this year. Angelenos, do you plan on stopping by Gwynnie’s store? (Refinery29)