Kim Kardashian for Adweek March 2015.

Kim Kardashian for Adweek March 2015. After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World By Storm How she built a $74 million app addiction.
Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!’s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment would lead? Since then, Kim, 34, has entered that rare pantheon of mononymous celebrities. Like Madonna and Oprah, Pelé and Plato, it’s just Kim—global trendsetter, designer, model, actress, celebrity endorser, magazine cover queen, tabloid leading lady, social media pioneer, famous wife (twice), famous mom (and sister and daughter)—and now, a superstar in the tech world. Coming off her dual, high-octane covers of Vogue and Paper in 2014 and a buzzy T-Mobile ad in this year’s Super Bowl, she is now looking to build on the success of her massively huge mobile game, Kim Kardashian: Hollywood, which raked in more than $74 million last year and which Adweek selected as the year’s Hottest Mobile Game in our annual Hot List. (The New York Post reported last week that the game is on track to bring in another $200 million this year, with Kim getting an $85 million cut.) Earlier this month, the most famous woman in the universe spoke to (and posed for!) us, and here she reveals how her hit game came about (and how she plans to make it even bigger), her further aspirations in the tech space, why she’s so unapologetically obsessed with Twitter and Instagram, and what is ahead for the 10th season of a TV show that gave the world a megabrand called Kardashian.
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