Wednesday, 11 December 2013

Tracy Reese and Tide Pods Collaborate on Machine Washable Fashion.

tracy-reese-tide-pods-sketch
Tracy Reese will release a series of machine-washable looks for fall 2014 in conjunction with Tide Pods, who has tapped the designer for a CFDA-backed project to satisfy the demand for low-maintenance high-fashion clothing. The initiative also hopes to make designers hip to the benefits of incorporating more washable fabrics into their designs. Tide has posted two of Reese’s designs to their Pinterest page, encouraging fans to vote (until Saturday) for their favorite look by repinning with the hashtag #WashableFashion. The winning looks will hit the Tracy Reese runway in February. (WWD

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