Prepare to see a very familiar face during the highly anticipated Super Bowl ads this February.
Scarlett Johansson will be starring in a commercial, scheduled to run in the fourth quarter of Super Bowl XLVIII on Fox on Feb. 2, for SodaStream. During the spot, the actress will be providing a demonstration of a SodaStream home soda-making system, according to The New York Times.
This marks the beginning of a multiyear, worldwide endorsement deal between Johansson and SodaStream International. The goal of the ad is to "demonstrate how easy it is, how sexy it is, to make your own soda," Daniel Birnbaum, chief executive at SodaStream International, said in a phone interview with NYT, and summarized the new pitch as "better bubbles, made by you and Scarlett."
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