• The latest blogger to enter the design world is Elin Kling, who just announced the May 5th launch of her new line, Totême. The label will offer luxurious casual wear for women inspired by “European vacations, resorts and the elegant ’70s.” I like the sound of that! ”I wanted to create a brand that challenges my own style,” Kling said. “The design of Totême is based on a woman perfectly relaxed yet chic during her leisure time. It’s all about her attitude and how that is reflected in her style.” Prices are pretty steep, averaging around $350, but for the woman Kling is describing, I’d wager that’s just a drop in the bucket. You can buy the collection at toteme-nyc.com, Net-A-Porter, The Line, and Stockholm’s Nathalie Schuterman. (Fashionista)
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