Rita Ora has been racking up the fashion tie-ins — DKNY and Roberto Cavalli campaigns and an Adidas capsule — and now its time to ask why. Well, according to an industry source its simple: she has an amazing social media following and she looks great in clothes. Glamour Magazine reported gaining upwards of 2,000 followers when Rita Ora took over their Instagram. It has yet to be determined if her effect extends to actual profits. (Fashionista)
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