Balmain brought out the world’s biggest supermodels for the runway of
its H&M collaboration—staged in the same empty space at 23 Wall
Street where brands like Proenza Schouler have put on their catwalk
presentations. There was an undeniable Nineties flair, from the
Backstreet Boys performing their hit 1997 song “Everybody (Backstreet’s
Back)” to the choker necklaces that looked like modern-day spins on
something Nancy Downs would wear in
The Craft.
To say that the marketing and promotion for the collaboration has
been “epic” would be a gross understatement. From hitting the red carpet
with two of his favorite supermodels in tow, to creating the
#HMBALMAINNATION hashtag and encouraging fans to take pictures of their
looks once they get their hands on the goods are just a couple of moves
Olivier Rousteing has made. He did deliver with a collection that looked
exactly like the runway designs he produces each season: sexy to the
max.
All of the brand’s signatures were on display including
pearl-embellished boxy blazers, silky harem pants, strong-shouldered
blouses, extravagant buttons, and beading wherever possible. You can
expect to see these looks on nights out for many a stylish woman in the
world’s fashion capitals.
Die-hard fans of the fashion house who cannot afford its seasonal
wares aren’t looking for something wholly original, but I think a bit of
freshness and ingenuity would have pleased the fashion set for sure. At
$649 for one of the assortment’s priciest frocks, many of us could wait
for a sale to snag actual Balmain. But I suppose this fast fashion
partnership isn’t meant to deter anyone from buying the brand in the
first place.
At any rate, the collection radiates both the confidence and
sophistication that is intrinsic to the core of Balmain. For women who
want to look good and feel the same way just by slipping on a jacket or
pair of boots, we’d say the long lines and impending website crashes
will be worth enduring for this.
Set your calendars for November 5th, when you’ll be able to shop all of the above.
Will you be buying anything from Balmain x H&M?
Images: WWD
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