Monday 7 April 2014
David Beckham Wants to Launch A Sportswear Label.
• By now, we can all pretty much agree that David Beckham can sell anything. I mean, just look at him. That’s the face and body of the Abominable Snowman’s ice dealer, people. The retired footballer already has a few projects under his belt–a partnership with Adidas, a fragrance, and a collaboration with Belstaff–not to mention his wildly successful bodywear line for men and boys at H&M. But it seems even these aren’t enough to keep him busy. According to WWD, Beckham is shopping a casual activewear line, and has already had a few meetings with Li & Fung on taking on the project. Of course, reps at Li & Fung declined to comment, but I don’t doubt that a Beckham-backed athletic label would do pre-tay well. (WWD)
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