Because just like Kate Middleton, the royal tot can influence the fashion market with just one snapshot.
Case in point: In the two weeks since he was photographed frolicking in a pair of navy blue Crocs at a charity polo match on June 14, the footwear brand has seen a sales of the kiddie style skyrocket. Just how much? Oh, just a measly…1,500 percent!
"Once again, Prince George proves there's no age limit on being a fashion icon," Daniel Silverfield, head of vendor management, shoes at Amazon.co.uk, told Women's Wear Daily.
This isn't the first time our favorite blond heir has caused a fashion frenzy. Who could forget the denim overalls, blue jumper, and guards vest? Everything this kid touches turns to retail gold sold.
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