This week, E! News exclusively premiered a video of the mogul modeling Pat McGrath Labs Dark Star 006, a 7-piece eye kit and the first launch from legendary makeup artist Pat McGrath's "In the Mirror" series. In a black, puffer jacket and gold jewelry, Kim debuted an intense smoky eye, channeling a modern-day Evil Queen.
Even without Kim's endorsement, the $130 eye kit will surely sell out, as did McGrath's lip kits—seen on Rihanna, Taylor Swift and Naomi Campbell. But is Dark Star 006 actually worth it? And even more importantly, do we need to be pro makeup artists to use it?
(This piece comes in Ultrasuede Brown and Dark Matter in other kits.)
Astral White Pigment: This iridescent shadow is like sprinkles on top of an ice cream sundae. The blue and green-tinged sparkle is the stuff mermaid scales and pixie dust are made of. When applied to the same points as the gold and blue pigments and blended, it creates a glittery effect you'd never get with just one shadow.
Luckily, once the gloss dries slightly, you'll be able to add back more pigment. I'm not going to lie: I basically started over. Moral of the story: Use less gloss.
Is the hype surrounding this $130 kit worth it? In my opinion, yes—each product can be used or worn in its own look. Not to mention, if you do the math, it's less than $20 a piece, which is less than other popular prestige products.
What you're really paying for here is a quality kit, curated by a beauty veteran to create a look with dimension and depth. While you can recreate Kim's look, you don't have to. You're meant to play and experiment with the products—to create your very own Evil Queen, night crawler, forest fairy or whatever-it-may-be look.
That's the real magic.