Amid backlash for its newly launched "Live For Now Moments Anthem" ad starring Kendall Jenner, the beverage brand has announced plans to pull it and halt any further rollout.
"Pepsi was trying to project a global message of unity, peace and understanding," the company said in a statement issued Wednesday. "Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position."
However, many did not respond positively to the commercial, calling it insensitive to the current political and racial climate, and claimed it trivialized the resurgence of protests around the world.
However, less than 24 hours later, the company revealed their decision to remove the ad altogether.