
Source: Keyaira Kelly / Hello Beautiful
I was introduced to
IT Cosmetics via their Superhero mascara (one of my top 5 favorite mascaras ever). IT Cosmetics is founded by girl boss,
Jamie Kern,
who wanted to create an innovative makeup line that truly fixed women’s
issues and allowed them to move boldly in the world, more confidently.
Jamie suffers from skin problems and as a on-air journalist, struggled
to find products that would leave her happy with her makeup results. So
she created her own, that was sold to
L’Oreal in 2016 for $1.2B.
Last week, I attended an IT Cosmetics event where the company
transformed a space into a beauty playground and allowed us to try,
test, and play (literally!) with all the products. IT Cosmetics partners
with plastic surgeons to provide real skincare solutions. Their
advanced products with anti-aging, skin soothing agents, and more lead
to product that keeps you looking young.

Source: Keyaira Kelly / Hello Beautiful
I used these products to achieve a flawless work look and going to share with you.

Source: IT Cosmetics / Created In Canva
Starting with a clean face, I used
Cover FX Calming Primer (perfect for soothing acne prone skin) as my base. While I don’t have acne, I’m out of my
Smashbox Photo Finish Primer (which is my go-to), so I used this. I then applied the
IT Cosmetics Bye Bye Under Eye Concealing Pot ($28.00) in deep to brighten my under eye. Next, it was time for the foundation.

Source: Bye Bye Under Eye Concealing Pot / IT Cosmetics
I’m extremely particular about my foundation for multiple reasons: 1.
It’s the most amount of product that goes on my face. It’s imperative
to ensure that it’s not just about coverage, but also provides you with
properties to help your skin. 2. Being frequently on air and in photos, I
want foundation that looks lays on my face, doesn’t settle into my
lines, and doesn’t feel heavy. 3. I want it to look natural, more like
my skin, less like makeup.

Source: Bye Bye Lines Foundation / IT Cosmetics
The
Bye Bye Lines Foundation
($38.00) is perfect for women concerned with aging and lines because
they pack it with properties to help fight. The foundation is infused
with anti-aging peptides, hydrolyzed collagen, hyaluronic acid, argon
oil, vitamins A, C, E, B1, B2, B3, B5…and more! There is also a Drops Of
Light Optical Blurring Technology, unique to this brand, that allows
for an airbrushed finish. I loved the way the foundation looks and feels
on my skin.
I then finished off with
Bye Bye Breakout Powder ($28.00)
in Deep (recommended for Oily/Acne prone skin). Guys, I found my new
favorite powder. This stuff is the truth. I applied and it just finished
my skin perfectly. This powder is for individuals who want sheer to
medium coverage. I use
Laura Mercier Translucent Setting Powder
($38.00) as my main powder and this formula, rivals theirs (in terms of
appearance). However, it doesn’t only minimize the appearance of
blemishes and combat shine, but it also is infused with anti-aging
peptides, hydrolyzed collagen (similar to the foundation) and also
includes oil-absorbing zinc oxide, kaolin clay, witch hazel and more.
The talc-free formula won’t settle into lines or pores, creating a
flawless finish.
This is going to be my new concealer, foundation, powder combination
for the rest of summer. As I write this, I’ve been in the makeup for 4
hours and no shine (I normally get shiny in my t-zones).
Beauties, have you tried IT Cosmetics products?
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