Say it with ME now: Finally!
Target is taking steps to put forth a more inclusive representation of women's bodies in its upcoming ads, most recently with a new swimwear campaign that uses "real" women—who offer an array of body shapes and sizes—modeling bikinis and one-pieces from the brand's latest swimwear collection.
Aptly named "Target Loves Every Body," the new initiative comes in the wake of backlash regarding the retailer's, er, selective inclusion of plus-size clothing in recent designer collaborations.
In a video accompanying the new swimwear campaign, E! News correspondent Zanna Roberts Rassi interviews the featured women to discuss the intricacies of finding the perfect swimsuit for their unique body types.
Well played, Target.
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