Pushbutton Spring 2018

Eight years later, Pushbutton is still one of the most coveted and buzzed about brands in Seoul. Founded in 2009 by pop singer turned designer Seung-gun Park, the brand captured all of the industry’s favorite trends for Spring.





A cutout bodysuit slipped under a high-waist, black latex pencil skirt was as sultry as it gets, while a double slit, strong shoulder dress layered over trousers couldn’t have been more modest.




A few looks went into completely dowdy territory, though there may have been look enough to save with a cinched waist and some nipping and tucking here and there.




Like many of the collections presented at Seoul Fashion Week, retro-inspired suiting had a stronghold in Pushbutton’s assortment. In double-breasted silhouettes, with shoulder pads, paired with oversized button earrings and sultry slit skirts—the 80’s and early 90’s are definitely having a moment in the Spring 2018 season.




Lace was a sexy addition to the looks on frilly mini dresses, sheer off-the-shoulder designs that were perfect for layering, and a peplum number toughened up with a wide-brim hat and black leather booties.



And that whole destructed, “jacket falling languidly off my shoulders” look got some major play here. Blazer-inspired styles and fringe leather pieces showcased the cool spin on the classics.




What do you think of Pushbutton’s Spring collection?