Tuesday, 16 December 2014

Jessica Williams for Wired January 2015.

Jessica Williams, the Daily Show correspondent and self-confessed media junkie, appears on the January cover of Wired Magazine.
Jessica Williams on her daily routine:


“Every day when I wake up, I check Instagram. Then I look at Twitter to see what the One Directioners are talking about. I check Facebook to see how everybody from high school’s doing. I go on Reddit to see what my weirdos are talking about. Then I go on Tumblr to see what my feminists are talking about.”

…on JMZ:

“The world is ready for a more sophisticated TMZ. If there’s one thing I’ve learned, it’s that any dummy with a half-decent idea can become a billionaire. And hell, I’ve always wanted to become a media mogul. So allow me to introduce JMZ!
Do Kim and Kanye affect how society feels about interracial relationships and blended families? What does our obsession with Jennifer Lawrence say about third-wave feminism?”

…on what she can learn from Oprah:

“She always puts herself on the cover of her magazine. Oprah picking vegetables, Oprah reading at the beach. I’m going to do that, but in every post. I’m going to do that, but in every post. It’ll be right up at the top. Let’s not forget who’s running this piece, who brought you here.”

…on her publicity strategy:

“First I have to get the word out. I’m thinking I’ll begin at New York Landmarks and just start grabbing people’s phones and taking pictures of myself, then texting their friends the photo with a note that says, “For more, go to JMZ.com” That’s how you spread the word.
I’ve already got my tagline picked out: Willy Believe That Happened? Like, Will You Believe That Happened? That’s how all those celebrity sites work anyway. Would you believe she wore that out in public? And then the reader clicks through and gets the answer. “Yeah. I believe it. This is in the realm of possibility.” Every time.”

Image: Wired.com

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