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Are young women everywhere saying no to constant wedgies?
For
years, ladies have succumbed to butt floss because thongs were all the
rage in the underwear world, and saved the granny panties for laundry
day. But it looks like times are changing.
The New York Times
reports that there's been a shift in undie trends with younger women
recently, claiming that females nowadays are preferring more coverage
when it comes to their underwear.
"Within millennial and
Generation Y consumer groups, it's considered cool to be wearing
full-bottom underwear," Bernadette Kissane, an apparel analyst at the
market intelligence firm Euromonitor, said to
NYT. "Thongs have had their moment."
Don't take her word for it? There are numbers to prove her theory.
Data
provided by the research company NPD Group show that sales of thongs
decreased 7 percent over the last year, while sales of fuller
styles—such as briefs, boy shorts and high-waist briefs—have grown a
collective 17 percent.
"Most lingerie is designed to appeal to a
man," Julia Baylis, who teamed up with her bestie to design the boutique
clothing label
Me and You,
said. Their best seller is a pair of white cotton underpants with the
word "feminist" printed in pink bubble letters across the booty.
"For
us, that's not even a consideration. This is underwear you wear totally
for you. Maybe no one will see it, or maybe you'll put it up on
Instagram to share with everyone you know."
"I think there's a widespread misconception that men are into pearl thong, lace contraptions," Daphne Javitch of
Ten Undies said. "To be honest, men are into girls in T-shirts and white underwear."
Even celebs have been spotted wearing fuller bottoms on the red carpet. Granted, it's usually under sheer dresses, but still.
Are you up for granny panties making a comeback?