Are young women everywhere saying no to constant wedgies?
For years, ladies have succumbed to butt floss because thongs were all the rage in the underwear world, and saved the granny panties for laundry day. But it looks like times are changing.
The New York Times reports that there's been a shift in undie trends with younger women recently, claiming that females nowadays are preferring more coverage when it comes to their underwear.
"Within millennial and Generation Y consumer groups, it's considered cool to be wearing full-bottom underwear," Bernadette Kissane, an apparel analyst at the market intelligence firm Euromonitor, said to NYT. "Thongs have had their moment."
Don't take her word for it? There are numbers to prove her theory.
Data provided by the research company NPD Group show that sales of thongs decreased 7 percent over the last year, while sales of fuller styles—such as briefs, boy shorts and high-waist briefs—have grown a collective 17 percent.
"Most lingerie is designed to appeal to a man," Julia Baylis, who teamed up with her bestie to design the boutique clothing label Me and You, said. Their best seller is a pair of white cotton underpants with the word "feminist" printed in pink bubble letters across the booty.
"For us, that's not even a consideration. This is underwear you wear totally for you. Maybe no one will see it, or maybe you'll put it up on Instagram to share with everyone you know."
"I think there's a widespread misconception that men are into pearl thong, lace contraptions," Daphne Javitch of Ten Undies said. "To be honest, men are into girls in T-shirts and white underwear."
Even celebs have been spotted wearing fuller bottoms on the red carpet. Granted, it's usually under sheer dresses, but still.
Are you up for granny panties making a comeback?
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