Today at 9am PST, Kim Kardashian released her highly-anticipated namesake Crème Contour and Highlight Kits. And, let's just say that the kits, which come in four different shades (light, medium, dark and deep dark), were a hit. Retailing for $48 ($62.95 with taxes and shipping), the social media mogul literally watched her products sell out within in a matter of minutes. Medium, which the beauty maven wears on her paler days, was the first to go. Then, after about an hour, light vanished from warehouse shelves as well.
Kim's solo beauty collection will mirror April's success with approximately $14 million in sales, if all goes well (and, it appears it has). But, don't worry, the sisters aren't competing, but rather hyper-focusing on their personal beauty obsessions.
"Kylie and I love collaborating on our lip kit together, but also makeup is both of our passion," Kim told E! News' Carissa Culiner. "A lot of my products, starting when we do our concealer, is going to have anti-aging components in it. So I'm definitely focusing on skin. We don't have many of the same products. We really aren't competing. I will say Kylie can do her makeup better than I can."
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"I always like to look bronzy and glowy. I hate looking pale. So, if I could choose one product to be on a deserted island with, it would definitely be contour," she said during a recent contour tutorial with Mario Dedivanovic.
Cheers to that!