One thing’s clear: Beyoncé loves her some Topshop!
And the songstress is finally joining forces with the British brand on a 50-50 joint venture company called Parkwood Topshop Athletic Ltd.
According to WWD, the company will produce athletic streetwear, set to hit stores February 2015.
About the collab, Beyonce said, “I have always loved Topshop for their fashion credentials and forward thinking.” She further pledged to work with the production team to, “create and produce a technical and fashion-led collection [and] participate in all aspects of the partnership.”
Apparently when Bey was being snapped all around London Town, she was conducting meetings with Topshop’s Sir Philip Green. The Topshop-Beyoncé collection will include footwear, clothing, and accessories. There will be technical pieces, as well as offerings for women to attend yoga and the gym (or look like they do).
Well, what can I say, but, “It’s about time!” Beyonce has definitely been an unofficial spokesperson for the brand for quite some time.
I’m happy that she’s now working with them in an official capacity. I can’t say I’m too excited about athletic wear–I would’ve preferred her having her own contemporary collection à la Kate Moss. But I’m sure whatever she turns out will be fun and fabulous.
What do you think?
Source: WWD
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