Tuesday, 15 November 2016
John Legend’s Darkness and Light NYC Listening Event Sponsored by Belvedere
John Legend gave us sneak peek of his upcoming album, Darkness and Light, Monday night at the swank Samsung 837 store. Sponsored by Belvedere Vodka, John debuted 5 song from the unreleased album as well as his song that coincides with the Belvedere Red campaign, “Love Me Now.”
John’s album is a blues-infused collection of soulful music that will arouse your eardrums. Legend describes the album as his current state of mind. He says, “It’s me. It’s where I am right now. It’s the way I’m feeling about life and love and family and the world.” The music is raw and borders on exploration of what it means to be in love, how it feel to be a parent and an idea of social awareness.
The partnership between John Legend and Belvedere Vodka is a special one. As mentioned before, the mega liquor brand sponsored the Darkness and Light listening party. John has dedicated one of his songs, “Love Me Now,” to Belvedere Red, a campaign centered around raising money to fight AIDS. He describes this as a great way to, “donate to a cause by buying something you would buy anyway.” The brand is donating 50% of profits to the Global Fund to fight and eliminate AIDS.
Towards the end of the listening party Chrissy joined the crowd to observe her husband. Between songs he stopped and said, “Hi, Chrissy!” The crowd swooned and he continued to sing.
We are in store for an amazing, moving album. Will you be downloading Darkness and Light come December 2nd?