Wednesday, 8 March 2017
Fenty x PUMA Fall 2017
Few celebrities have their pulse on the current of youth culture the way Rihanna does. Yes, she’s a millennial, but she uses her platform to give visibility and shine to new stylists and designers—many of the latter whom didn’t even graduate college before she wore their pieces. Her latest collection for Fenty x Puma was an ode to high school and collegiate dressing: edgy and new-age spins on the classics like preppy plaid, varsity sweatsuits, hoodies, and more.
Jocks of all sporty persuasions got their time to shine with zip-front, hooded one pieces, tile-print basketball shorts, and comfy velour sweatsuits. Ms. Fenty’s coveted thigh-high, lace-up boots were back again, as well pink versions of her chunky boots and pointed-toe versions of her creepers—clever takes on soccer and track cleats.
My high school had a pretty strict dress code, thus I was thrilled to attend a college where I could flex my style prowess. Rih spoke to the sultrier school set with midriff-baring crop tops, pleated cheerleader-perfect mini skirts, thigh-high striped socks, high-waist velour pants, fire engine-red ankle booties, and barely-there dresses.
The bad gal has definitely had more than a few goth-inspired moments, thus she spoke to the black-loving tribe with long, oversized studded fur coats, half-zip jackets, “Detention Card” graphic hoodies, and cropped, off-the-shoulder on-trend puffers.
Prep was given an edgy spin with lace-up hoodies, fanny packs, wide-leg patchwork trousers, graphic baseball t-shirts, and uniform-influenced pleat mini skirts—all in classic plaid. I also loved the fun twist on galoshes that will surely be retail hits if the price point is right.
We all know that lot of students who loved to show their school spirit. “F” and “FS” emblazoned-shearling coats, off-the-shoulder crop tops, functional hoodies, nylon jackets, and mixed media mini dresses that could easily double as tunics definitely made fans of us all—pretty easy to do when you’re one of the biggest superstars in the world.
The color palette was as bold and varied as Rihanna’s fashion sense and personality. Tangerine, yellow, and emerald green were all included.
Though Rihanna is without a doubt the best brand ambassador PUMA could ever ask more, Mariah Carey, Sofia Richie, Julissa Bermudez, and Keyshia Cole have all emerged as fans of the line. I don’t doubt the graphic crop tops, statement-making puffers, leg-baring mini dresses, and the curve-hugging jumpsuits will all be celeb favorites from the assortment.
Thoughts on Rih’s latest for Fenty x Puma?